Greenscape is a landscape design and maintenance company that has been serving clients in the local area for over a decade. The company specializes in creating beautiful and sustainable outdoor spaces that enhance the natural beauty of the surrounding environment. Greenscape takes pride in its commitment to using eco-friendly practices and materials, ensuring that its projects are not only aesthetically pleasing but also environmentally responsible.
Greenscape approached Origin Marketing Group with the goal of expanding its customer base and increasing revenue. The company faced stiff competition from other landscape design and maintenance firms in the area, and struggled to differentiate itself from the competition. Additionally, Greenscape's existing marketing efforts were fragmented and inconsistent, with no clear strategy or direction.
- Brand Strategy and Identity: Origin Marketing Group conducted market research and analyzed Greenscape's target audience and competition. Based on the findings, a new brand strategy was developed to highlight Greenscape's unique selling points and resonate with customers seeking sustainable and beautiful outdoor spaces. The brand identity was refreshed to reflect the company's commitment to eco-friendly practices and its passion for creating stunning landscapes that blend seamlessly with the natural environment.
- Website Design and Development: Origin Marketing Group redesigned Greenscape's website using OriginPro's intuitive website builder. The new website featured visually stunning designs, an easy-to-use booking system, and engaging content that showcased Greenscape's exceptional work, sustainable practices, and personalized services.