Kumu is a luxury hotel located in a prime beachfront location in Hawaii. The hotel offers world-class amenities and exceptional service to guests from around the world. Kumu's target audience is affluent travelers who value luxury, comfort, and personalized service.
Kumu, an established hotel, approached Origin Marketing Group with the goal of rebranding their business to enhance their competitive edge in the luxury hotel market. They wanted to elevate their brand image, attract high-end clientele, and differentiate themselves from other luxury hotels in the area. Additionally, they sought to streamline their business operations, optimize their marketing efforts, and improve customer satisfaction.
- Brand Strategy and Identity: Origin Marketing Group conducted an in-depth analysis of Kumu's target audience, market positioning, and competitive landscape. Based on the findings, a new brand strategy was developed to highlight Kumu's unique selling points and resonate with affluent travelers seeking luxurious beachfront experiences. The brand identity was refreshed to reflect elegance, sophistication, and a strong connection to the local Hawaiian culture.
- Website Design and Development: Origin Marketing Group revamped Kumu's website using OriginPro's intuitive website builder. The new website featured visually stunning designs, an effortless booking system, and engaging content that showcased the hotel's exceptional amenities, breathtaking location, and personalized services.